Our journey begins in Florence in the summer of 1932 when gelato maker Idilio Badiani opened his first shop.  Fast forward to 1993, the brand was bought by gelato maker Orazio Pomposi, who, together with his two sons Paolo and Patrizio, led Badiani to achieve new heights through innovation and creativity.

Today, Badiani is globally recognised for upholding the highest standards of Florentine tradition and craftsmanship in gelato. Under the guidance of master gelato maker, Paolo Pomposi, our team of skilled artisans carefully transforms selected and high-quality ingredients into exceptional gelato. Each flavour is crafted with respect for centuries-old Italian traditions, ranging from time-honoured classics to unique creations tailored to the tastes of each market we serve. 

In 2015, we entered the English market with one store within Mercato Metropolitano and a dedicated laboratory in Battersea. Today, we have over 10 shops scattered around London and Brighton. In 2022, we entered the Spanish market, where we now have 6 shops in Barcelona and Malaga. And, most recently, we opened our first shop in Paris, within the historic Carrousel du Louvre.